Marketing Data Analyst*

The position is to be filled as soon as possible, with a contract duration of two years. Employment location will be Bonn, Germany. 

We aim to manage our marketing activities in an increasingly data-driven way in the future – and you will help us create transparency, clarity, and measurable impact.

As a Marketing Data Analyst, you will develop a standardized KPI and reporting framework, build dashboards, and deliver the insights our marketing teams need to make data-based decisions. At the same time, you will take on a central role in budget planning and performance monitoring.

Your responsibilities

• You analyze donor behavior based on our CRM data and translate it into clear insights and actionable recommendations for marketing.
• You develop, define, and standardize key performance indicators (KPIs). You build dashboards, reports, and ad-hoc analyses in Power BI that are clear, intuitive, and genuinely useful.
• To do this, you consolidate data from multiple sources (e.g. CRM, campaign tools, web tracking) and combine them into meaningful reports that provide a holistic view.
• You take a close look at campaigns, channels, and customer journeys, and derive concrete optimization opportunities.
• You evaluate the impact of our activities using attribution analyses and exploratory data analysis.
• You support budget planning with forecasts, performance analyses, and a solid, data-driven basis for decision-making.
• In projects, you work closely with data engineers and data scientists and keep an eye on relevant tracking setups.

Your profile

• A completed degree in marketing, business administration, statistics, data analytics, or a comparable qualification.
• Relevant professional experience in marketing analytics or a comparable data-focused role.
• Very good knowledge of Power BI and experience in building insightful dashboards.
• Experience with customer analyses and a strong understanding of target group, journey, and funnel analyses.
• Basic experience with web analytics and a good understanding of tracking concepts.
• Confident use of Excel and enjoyment of structured, analytical work.
• Ability to present complex data in a clear and understandable way and translate insights into actionable recommendations.
• Strong communication skills and willingness to empower colleagues and strengthen analytical capabilities within the team.
• An independent, solution-oriented working style and interest in continuous professional development.
• Regular use of GenAI tools in your daily work; experience with predictive analytics in marketing is an advantage.
• Very good German and English skills, with full professional proficiency in both spoken and written communication.

What we offer

• Fair Compensation: A fair and equal remuneration based on a transparent salary scale.
• Work-Life Balance: Enjoy flexible working arrangements to support a balanced lifestyle.
• Modern & Agile Work Environment: Be part of a forward thinking organization that fully embraces digitalization and innovation across all areas.
• Personal & Professional Growth: Access diverse learning and development opportunities to advance your career.
• Team: Join our dedicated and diverse teams, where passion, expertise, and joy come together to create a better world. 

In addition, Welthungerhilfe offers numerous other benefits, which are listed under .

Please send your application via our online recruiting system by February 18, 2026.  Your contact person is Sarah Liem-Hartmann. Welthungerhilfe is committed to fighting terrorism in all its activities. Accordingly, any applicant who is offered employment will be screened against lists of known and suspected terrorists.

* Welthungerhilfe values diversity and ensures an inclusive, non-discriminatory working environment. We welcome applications from suitably qualified people from all sections of the community.