Progamme Manager - Social Media (m-f-d)

The Scope

This role leads FSC’s global social media communications programme, shaping how the organisation shows up digitally in a way that is strategic, creative, and credible. The focus is on turning social media into a coherent, future-oriented storytelling ecosystem that supports FSC’s mission, reputation, and long-term narratives.


Working at programme level, the role blends strategy, editorial leadership, and hands-on delivery, while supporting regional offices and partners to ensure quality, consistency, and alignment across FSC’s decentralised social media presence.

Main Roles & Responsibilities

• Lead the redesign and ongoing evolution of FSC’s social media communications programme, moving beyond isolated channels to a joined-up, purposeful digital presence.
• Define the role and ambition of social media within FSC’s wider communications strategy, with an emphasis on long-term narrative building over reactive posting.
• Set clear frameworks, standards, and governance for social media use across FSC, balancing consistency with flexibility as platforms and audiences evolve.
• Provide creative and editorial direction, shaping how FSC’s work is presented digitally in ways that are engaging, accessible, and trusted.
• Develop repeatable content formats, storytelling approaches, and thematic series that make complex issues clear and build recognition over time.
• Work closely with subject-matter experts to translate technical, scientific, and policy content into compelling social media communications without losing accuracy or depth.
• Safeguard FSC’s voice and editorial integrity across platforms, formats, and contributors.
• Coordinate a smart, platform-aware distribution strategy that strengthens FSC’s overall digital presence and reduces reliance on any single channel.
• Introduce and oversee the responsible use of digital and AI-enabled tools to support research, planning, and content creation, while maintaining strong editorial judgement and creativity.
• Act as a go-to strategic partner for regional offices and network partners, offering guidance, tools, and hands-on support.
• Develop and maintain practical guidelines, templates, and best-practice resources to enable high-quality, consistent communication across the FSC network.
• Track and evaluate programme-level performance, using insights to continuously improve FSC’s social media communications.

Your profile

Qualification, Experience and Skills:

Education and Training: University degree in Communications, Marketing, Design, Multimedia, Digital Communication, or a related field.


Working Experience, Style and Skills:

• Several years of professional experience in social media or digital communications at mid to senior level.
• Experience redesigning social media activities in complex or decentralized organizations .
• Demonstrated creative and conceptual thinking within institutional or mission-driven communications.
• Experience providing guidance and support across multiple social media accounts or regional teams.
• Strong organizational , planning, and project management skills.
• Solution-oriented and service-oriented attitude to work.
• High level of diligence, accuracy, and ability to work independently.
• Strong analytical and problem-solving skills.
• Ability to pay close attention to detail as it relates to social content
• Digital and Platform Skills – Strong practical experience working in modern digital communication environments, including social media management and publishing platforms, content creation and adaptation tools, analytics and insight dashboards, and collaborative digital workflows. Confidence in working with evolving digital tools, including AI-enabled systems, to support research, planning, content development, and editorial consistency is required .

Communication Skills:

• Native-level English is a requirement for this role. 
•  Other languages are a plus. 
•  Excellent written and verbal communication skills. 
•  Ability to establish and maintain positive interpersonal relations.

Why us?

• Be part of a globally recognized organization at the forefront of sustainable forestry and contribute to the mission to help protect the world’s forests.
• Play an active role in the FSC global community of 400+ forest stewards who come together in-person at least once a year.
• Benefit from cross-cultural collaboration and networking opportunities by working in a dynamic, inclusive, and diverse international culture with over 60 nationalities represented under one roof.
• Benefit from work-life balance with our hybrid working structure.
• 30 vacation days yearly.
• Regional transportation ticket.
• Breakfast bars, coffee, tea.
• Take part in learning lunches.
• Celebrate together festivals from different cultures.

The Fine Print

• Location: Bonn, Germany.
• Working Hours: Full time - 40 hours per week.
• Duration of Employment: Temporary contract – 2 years (extension possible, subject to satisfactory performance).
• Starting Date: As soon as possible.
• Travel: Sporadic travel is required.

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We are looking forward to your application!

About us

Welcome to FSC!

The Forest Stewardship Council (FSC) is a globally recognized non-profit organization at the forefront of promoting sustainable forestry. With over 150 million hectares of certified forests and a trusted reputation among NGOs, consumers, and businesses, FSC is leading the way in ensuring the long-term health and resilience of the world’s forests.